Our Story

We understand that when it comes to skincare, it’s all about trust. 

That's why, when we decided to found Winnøw, we set out to create a product we were passionate about. We knew we could only do that if we created something we absolutely loved. (Spoiler alert: we did.)

We were both Beauty and Fashion junkies when we met in college at Georgetown. As we entered our 40’s, we began to notice how hormonal changes were once again wreaking havoc on our skin. These were the result of stress, diet, travel, or simply monthly fluctuations.

We’re exceptionally discerning consumers, and we’ve tried everything to help balance and hydrate our skin but none of the products we diligently slathered on met our standards for luxury and efficacy. So . . .  leveraging Audrey’s experience in research and due diligence and Tracy’s design sensibilities, we decided to Join Forces and create our own.

We built our dream team comprised of Best-In-Class chemists who have not only been behind the leading brands in the industry but also responsible for some of the most notable advances in skincare. We worked tirelessly over two years, to formulate A high performance, balancing moisturizer that not only met our efficacy benchmarks but was also backed by science.

WINNØW simplifies skincare while delivering on a daily basis, the kind of complexion-balancing enhancers we all crave: hydration, brightness, clarity. Why WINNØW? In short, because we firmly believe in its potential for improving skin and we know truly game-changing ingredients when we see them.

Because we’re discerning. Because we WINNØW.